Founded in 2021, BY MIA KHAN
Meet Mia Khan Durban’s First Permanent Jewellery Specialist
The Female zapper ! behind a Powertool
In 2022, life threw Mia a curveball. COVID had disrupted her source of income, leaving her to rethink how she could not just survive, but thrive. Rather than give up, Mia saw an opportunity: to bring a touch of everyday luxury to the people of Durban. Drawing on her passion for style and craftsmanship, she began quietly crafting something extraordinary Durban’s first-ever demi-fine, 18k gold-plated permanent jewellery.
What started as a small passion project with her closest clients soon blossomed into a mission: to make permanent jewellery accessible, affordable, and effortlessly beautiful, without ever compromising on quality.
By September 2023, Mia unveiled her vision to the world. At a major pop-up hosted by Al Ansaar, she introduced the city to locally-crafted permanent jewellery for the very first time and the response was electric. Durban had discovered a new way to wear luxury every day.
But Mia’s story isn’t just about jewellery. With Boujee Bae, she’s turning beauty into impact. A portion of every piece sold goes back into the community, helping those who need it most. For Mia, it’s never been about sparkle alone it’s about giving back, creating memories, and making a lasting mark.
Today, Mia isn’t just a jewellery specialist she’s a movement. A woman who turned challenge into opportunity, passion into a thriving business, and jewellery into forever memories. With Boujee Bae, she invites you to celebrate your best moments of life in one timeless piece.