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WELCOME TO BOUJEE BAE
Durban’s First-Ever Permanent & Curated Jewellery Specialists
✨A pure South African brand that started the permanent jewellery movement in the heart of Durban.
Boujee Bae is a proudly and purely South African brand, born in Durban and defined by exceptional craftsmanship, elevated design, and uncompromising quality. We specialise in premium demi-fine jewellery, meticulously crafted using high-quality materials selected for durability, brilliance, and everyday wear.
As leaders in permanent and curated jewellery, we transformed a global luxury trend into a refined, intimate experience one that celebrates connection, individuality, and lasting beauty.
Founded in 2021 BY MIA KHAN
Each piece reflects modern elegance with a timeless sensibility, designed to endure both in style and sentiment.
At Boujee Bae, luxury is intentional, personal, and enduring crafted in South Africa, cherished everywhere.
BOUJEE BAE
Founded in 2021
BY MIA – BOUJEE BAE
Durban’s First-Ever Permanent & Curated Jewelry Brand Specialists
✨ The Brand That Sparked the Permanent Jewelry Craze in the Heart of Durban!
Boujee Bae is a proudly local brand that redefined luxury by making it affordable, accessible, and unforgettable. As specialists in permanent and curated jewelry, we’ve turned a luxury trend into a lasting experience – one that’s beautifully crafted to make your memories last forever.
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Enjoy the flexibility to walk in anytime or pre-book a time slot that works for you.
Every Boujee Bae permanent jewellery appointment is completed in person by one of our trained specialists. Because every wrist, ankle and neckline is unique, permanent jewellery cannot be purchased online or fitted remotely. Each piece is carefully measured to ensure the perfect fit before it is welded, creating a personalised experience you’ll remember forever.
Enjoy the flexibility to walk in anytime or pre-book a time slot that works for you.
Every Boujee Bae permanent jewellery appointment is completed in person by one of our trained specialists. Because every wrist, ankle and neckline is unique, permanent jewellery cannot be purchased online or fitted remotely. Each piece is carefully measured to ensure the perfect fit before it is welded, creating a personalised experience you’ll remember forever.
Book your appointment online and visit Durban’s first-ever Permanent Jewelry Specialists exclusively by Boujee Bae, located at:
🛍️ Saxony Westwood Mall
Ground Floor
🛍️ Outside Gateway Shopping Mall
9 Palm Boulevard – Royal Palm Hotel Isle
🛍️ Phoenix
428 Lenham Drive, Northen Drive
“Infinite beauty, crafted for an everlasting connection.”
"Our mission is as pure as gold and as enduring as the memories our jewelry preserves."
“Our demi-fine jewellery, exquisitely finished in thick 18k gold plating, transforms every creation into a piece of enduring elegance. From bespoke designs and personalized fittings to timeless ready-to-wear treasures, each piece is thoughtfully crafted to reflect
your unique story.
Choose fully personalized designs from delicate florals and intricate sketches to meaningful motifs like paw prints anything that carries special significance for you. Our engraving services span a wide range of languages, including English, Arabic, Urdu, Tamil, Telugu, and more, ensuring every piece is as distinctive and personal as the story it embodies.”
Boujee Bae specialises in Demi-Fine Jewellery the perfect balance between affordable fashion jewellery and pure gold.
Shop Now
Our jewellery is designed to celebrate special moments, meaningful bonds and effortless style. Choose your favourite chain or charm and l
et us create a piece that is perfectly fitted just for you.
CZ BAR NECKLACES
R300,00 View Product This product has multiple variants. The options may be chosen on the product page
TOKEN BRACELETS
Price range: R200,00 through R300,00 View Product This product has multiple variants. The options may be chosen on the product page
CZ Love Bracelet
R200,00 View Product This product has multiple variants. The options may be chosen on the product page
FOUR LEAF CLOVER SINGLE PENDANT NECKLACE – (CZ REVERSIBLE )
Price range: R150,00 through R200,00 View Product This product has multiple variants. The options may be chosen on the product page
FIVE PIECE – 4 LEAF CLOVER NECKLACE (CZ REVERSIBLE)
R250,00 View Product This product has multiple variants. The options may be chosen on the product page
10 PIECE – 4 LEAF CLOVER (CZ REVERSIBLE)
R350,00 View Product This product has multiple variants. The options may be chosen on the product pageour
services
From bespoke designs and personalized fittings to timeless ready-to-wear pieces, we craft jewelry that’s as unique as you are. Our services ensure every piece is a flawless reflection of your story !
Permanent Jewellery
PERSONALIZED LASER ENGRAVED JEWELRY
LUXURY BRACELETS
LUXURY JEWELRY
Shop Now
Our jewellery is designed to celebrate special moments, meaningful bonds and effortless style. Choose your favourite chain or charm and let us create a piece that is perfectly fitted just for you.
CZ BAR NECKLACES
R300,00 View Product This product has multiple variants. The options may be chosen on the product page
TOKEN BRACELETS
Price range: R200,00 through R300,00 View Product This product has multiple variants. The options may be chosen on the product page
CZ Love Bracelet
R200,00 View Product This product has multiple variants. The options may be chosen on the product page
FOUR LEAF CLOVER SINGLE PENDANT NECKLACE – (CZ REVERSIBLE )
Price range: R150,00 through R200,00 View Product This product has multiple variants. The options may be chosen on the product page
FIVE PIECE – 4 LEAF CLOVER NECKLACE (CZ REVERSIBLE)
R250,00 View Product This product has multiple variants. The options may be chosen on the product page
10 PIECE – 4 LEAF CLOVER (CZ REVERSIBLE)
R350,00 View Product This product has multiple variants. The options may be chosen on the product page"Jewelry speaks when words fail"
Why Choose Boujee Bae
Demi-Fine Jewellery?
At Boujee Bae, our Demi-Fine Jewellery combines the sophistication of fine jewellery with the versatility and accessibility of fashion jewellery. Crafted from quality base metals and finished with premium precious-metal plating, each piece is designed to look luxurious, feel comfortable and be worn every day.
Our collections are thoughtfully curated to offer timeless style, durability and exceptional value. Whether worn alone, layered into a signature stack or chosen to celebrate a meaningful milestone, every piece is created to complement your lifestyle.
Beautiful enough to make a statement and practical enough for everyday wear, Boujee Bae Demi-Fine Jewellery is the smart choice for modern jewellery lovers
What is permanent jewellery
Permanent jewellery is a clasp-free bracelet, anklet, necklace, or ring that is custom measured to fit you perfectly before being professionally welded closed. The result is a seamless piece designed to become part of your everyday style.Although it’s called permanent jewellery , it is not permanently attached to your body
conversion pieces
Customers may also choose to convert an existing Boujee Bae jewellery item into permanent jewellery. A conversion piece is any eligible Boujee Bae item that is altered by permanently removing the clasp and welding the ends together to create a seamless, clasp-free design. You must agree to the Boujee Bae conversion terms and conditions.
customer care guide
Permanent Jewellery is designed to be worn, loved and enjoyed every day. With love, gentle care and regular maintenance, your piece will shine beautifully, preserve its elegance and remain a meaningful and treasured part of your jewellery collection for many years to come. Our care guide will help keep your jewellery looking beautiful.
Why Choose Boujee Bae Demi-Fine Jewellery?
At Boujee Bae, our Demi-Fine Jewellery combines the sophistication of fine jewellery with the versatility and accessibility of fashion jewellery. Crafted from quality base metals and finished with premium precious-metal plating, each piece is designed to look luxurious, feel comfortable and be worn every day.
Our collections are thoughtfully curated to offer timeless style, durability and exceptional value. Whether worn alone, layered into a signature stack or chosen to celebrate a meaningful milestone, every piece is created to complement your lifestyle.
Beautiful enough to make a statement and practical enough for everyday wear, Boujee Bae Demi-Fine Jewellery is the smart choice for modern jewellery lovers.
What is permanent jewellery
Permanent jewellery is a clasp-free bracelet, anklet, necklace, or ring that is custom measured to fit you perfectly before being professionally welded closed. The result is a seamless piece designed to become part of your everyday style.Although it’s called permanent jewellery , it is not permanently attached to your body
conversion pieces
Customers may also choose to convert an existing Boujee Bae jewellery item into permanent jewellery. A conversion piece is any eligible Boujee Bae item that is altered by permanently removing the clasp and welding the ends together to create a seamless, clasp-free design. You must agree to the Boujee Bae conversion terms and conditions.
customer care guide
Permanent Jewellery is designed to be worn, loved and enjoyed every day. With love, gentle care and regular maintenance, your piece will shine beautifully, preserve its elegance and remain a meaningful and treasured part of your jewellery collection for many years to come. Our care guide will help keep your jewellery looking beautiful.
WHAT OUR CLIENTS HAVE TO SAY ?
★★★★★
Avitha Sewduth
★★★★★
Shantal
★★★★★
Zee
★★★★★
Thasmeeha
“Each piece is a chapter in your story.”
our achievements
Boujee Bae’s journey is defined by passion, creativity and an unwavering commitment to delivering exceptional jewellery experiences. We are proud to have worked with respected brands and organisations such as CMH and Al Ansaar, to have been recognised as the second-best in Durban in 2026, and to have been featured in I Heart Durban. Each achievement reflects the trust and continued support of our valued customers, as well as the dedication and care behind everything we do. These meaningful milestones inspire us to continue growing, creating and delivering luxurious, memorable experiences that celebrate individuality, confidence and connection.
"A lifetime of little moments."
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Our permanent jewelry offers exceptional quality, timeless elegance, and effortless personalization — all expertly crafted to celebrate your unique story and style. Designed to be worn every day, these pieces are made to last a lifetime. With a seamless, clasp-free design, each piece becomes a symbol of strength, connection, and individuality, whether chosen to mark a milestone, honor a relationship, or simply express your personal style. Permanent jewelry is more than just an accessory — it’s a lasting keepsake that grows with you, blending effortlessly into your life while carrying meaning that is as enduring as the piece itself
instagram.com/boujeebaeonline
