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#1 Eyewear online retailer

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#1 Eyewear online retailer

about us

WELCOME TO BOUJEE BAE

WELCOME TO
BOUJEE BAE

Founded in 2021
BY MIA KHAN

Durban’s First-Ever Permanent & Curated Jewellery Specialists

✨A pure South African brand that started the permanent jewellery movement in the heart of Durban.

Boujee Bae is a proudly and purely South African brand, born in Durban and defined by exceptional craftsmanship, elevated design, and uncompromising quality. We specialise in premium demi-fine jewellery, meticulously crafted using high-quality materials selected for durability, brilliance, and everyday wear.

As leaders in permanent and curated jewellery, we transformed a global luxury trend into a refined, intimate experience one that celebrates connection, individuality, and lasting beauty.

Each piece reflects modern elegance with a timeless sensibility, designed to endure both in style and sentiment.

At Boujee Bae, luxury is intentional, personal, and enduring crafted in South Africa, cherished everywhere.

OUR STORY

BOUJEE BAE

Founded in 2021
BY MIA – BOUJEE BAE

Durban’s First-Ever Permanent & Curated Jewelry Brand Specialists

✨ The Brand That Sparked the Permanent Jewelry Craze in the Heart of Durban!

Boujee Bae is a proudly local brand that redefined luxury by making it affordable, accessible, and unforgettable. As specialists in permanent and curated jewelry, we’ve turned a luxury trend into a lasting experience – one that’s beautifully crafted to make your memories last forever.

OUR STORY
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Enjoy the flexibility to walk in anytime or pre-book a time slot that works for you.

Book your appointment online and visit Durban’s first-ever Permanent Jewelry exclusively by Boujee Bae, located at:

🛍️ Saxony Westwood Mall
Inside The Luxury Lane Store

🛍️ Gateway Shopping Mall
Gateway 9 Palm Boulevard

MAKE A BOOKING

“Infinite beauty, crafted for an everlasting connection.”

Products

Rooted in demi-fine craftsmanship, our jewellery showcases certified gold-filled construction over premium base metals, delivering enduring beauty, strength, and years of trusted craftsmanship.

Warranty

Backed by a 1-year warranty, with ongoing after-sales support and walk-in service for your peace of mind.

Services

Alongside complimentary medical re-zapping, clients are always welcome to visit us for in-store jewellery repairs and gentle customisation of their own jewellery, including heirloom pieces, cared for by our experienced jewellery specialists.

"Our mission is as pure as gold and as enduring as the memories our jewelry preserves."

“Our demi-fine jewellery, exquisitely finished in thick 18k gold plating, transforms every creation into a piece of enduring elegance. From bespoke designs and personalized fittings to timeless ready-to-wear treasures, each piece is thoughtfully crafted to reflect your unique story.

Choose fully personalized designs from delicate florals and intricate sketches to meaningful motifs like paw prints anything that carries special significance for you. Our engraving services span a wide range of languages, including English, Arabic, Urdu, Tamil, Telugu, and more, ensuring every piece is as distinctive and personal as the story it embodies.”

james
sarah bracelet
baby
charms
anklet
hand chain
multi chain
anklet 2
1
2
3
4

  • Our Services

    Permanent Jewelery

    “Boujee Bae is a certified jewellery brand, proudly established in Durban, trusted by thousands of clients who have shared their positive experiences and glowing reviews. Our reputation is built on high-quality demi-fine jewellery, meticulously crafted and finished with thick 18k gold plating, offering pieces that are as enduring as they are beautiful.

    Walk-ins are always welcome when time slots are available, ensuring every client receives the attention and care they deserve. You’ll also find us at select pop-up events, or you can book a private session for a truly personalized and exclusive experience.

    Our Forever Pieces are thoughtfully designed just for you, combining affordability with premium-quality materials, custom sizing, and personalized design. From timeless elegance to bold contemporary statements, each piece is created to celebrate life’s special moments, meaningful milestones, and the beauty of everyday style. Every detail, from design to finish, is considered so your jewellery becomes more than an accessory it becomes part of your story.

    Explore our exclusive collection and discover pieces that speak to your heart, because true beauty lies in the details, and elegance is forever.”

    Permanent Jewelery

  • Our Services

    PERSONALIZED LASER ENGRAVED JEWELRY

    Turn your most meaningful moments into timeless jewellery with Boujee Bae’s 18k gold-plated demi-fine pieces. Every creation is crafted with care, and our free design graphic services ensure your vision is brought to life beautifully and permanently.

    From personal symbols and heartfelt messages to one-of-a-kind designs, we translate your ideas into jewellery that truly reflects what matters most. Whether it’s photos, fingerprints, names, initials, quotes, or bespoke illustrations, every detail is thoughtfully rendered for lasting beauty.

    You can also choose fully customised designs  from flowers, cars, and sketches to paw prints or any motif that holds special meaning.

    Our engraving services span a wide variety of languages, including English, Arabic, Urdu, Tamil, Telugu, and more, ensuring each piece is as distinctive and personal as the story it celebrates.”

    PERSONALIZED LASER ENGRAVED JEWELRY

  • Our Services

    LUXURY BRACELETS

    Discover the luxury of everyday with Boujee Bae’s demi-fine 18k gold-plated jewellery exquisite pieces that combine elegance and durability without breaking the budget.

    Explore our stunning collection of bangles, from bold, chunky styles to delicate statement designs, crafted to suit every occasion and personality.

    Make your bangle truly yours with complimentary engraving, available in a variety of languages including:

    English • Arabic • Urdu • Tamil • Telugu
    … and more! Each piece becomes a timeless reflection of your style and story.

    LUXURY BRACELETS

  • Our Services

    LUXURY JEWELRY

    Radiant gemstones, meticulous craftsmanship, and the enduring shine of 18k gold-plated demi-fine jewellery designed to elevate your everyday style. Every piece is an original and authentic Boujee Bae design, curated to celebrate sophistication, individuality, and accessible luxury.

    From timeless classics to bold, contemporary statements, each piece is thoughtfully created to mark every moment whether a special occasion, a meaningful milestone, or simply a reflection of your personal style.

    Explore our exclusive collection and let our authentic Boujee Bae 18k gold-plated demi-fine jewellery tell your story because true beauty is in the details, and elegance is forever.

    LUXURY JEWELRY

    our
    services

    From bespoke designs and personalized fittings to timeless ready-to-wear pieces, we craft jewelry that’s as unique as you are. Our services ensure every piece is a flawless reflection of your story !

    Permanent Jewellery

    Walk-ins are welcome when time slots are available, ensuring each customer receives the time and attention they deserve.
    You’ll also find us at select pop-up events, or you can book a private session for a truly personalized and exclusive experience.

    Our Forever Pieces are thoughtfully crafted just for you, combining affordability with premium-quality materials and custom design, sizing, and fit—because your jewelry should be as unique and enduring as the memories it holds. From timeless elegance to bold, contemporary statements, each piece is created to celebrate life’s special moments, meaningful milestones, and the beauty of everyday style. Every detail is considered, from design to finish, so your jewelry becomes more than an accessory—it becomes part of your story.


    Explore our exclusive collection and discover pieces that speak to your heart, because true beauty lies in the details, and elegance is forever.

    MAKE A BOOKING

    PERSONALIZED LASER ENGRAVED JEWELRY

    Turn your most meaningful moments into timeless jewelry with Boujee Bae’s custom engraving options. Whether it’s a personal symbol, a heartfelt message, or a one-of-a-kind design, we bring your vision to life — beautifully and permanently.

    From photos, fingerprints, names, and initials to quotes and personal messages, every detail is carefully crafted to reflect what matters most to you. You can also choose fully customized designs, including flowers, cars, drawings, paw prints — just about anything and everything that holds meaning.

    We offer engraving in a wide range of languages such as English, Arabic, Urdu, Tamil, Telugu, and many more, making each piece as unique and personal as the story behind it.

    LUXURY BRACELETS

    Explore our exquisite collection of bangles — from bold chunky styles to elegant statement pieces, perfect for every occasion and every personality.

    Personalize your bangle with a name of your choice, engraved completely free, in a variety of languages including:

    English • Arabic • Urdu • Tamil • Telugu
    … and more!

    LUXURY JEWELRY

    Radiant gemstones, intricate craftsmanship, and timeless elegance—designed to complement your unique style.
    At Boujee Bae, we bring you a handpicked selection of limited-edition jewelry pieces that speak to sophistication, individuality, and everyday luxury.

    From classic elegance to bold statements, each piece is thoughtfully designed to celebrate every moment—whether it’s a special occasion, a meaningful milestone, or simply a reflection of your personal style.

    Explore our exclusive collection and find the perfect piece to express your story—because true beauty is in the details, and elegance is forever.

    "Jewelry speaks when words fail"

    Why Choose Us ?

    At Boujee Bae, we’re proud to be Durban’s first permanent jewellery specialist, pioneering high-quality demi-fine 18k gold-plated jewellery in the city. We believe in delivering pieces that stand the test of time combining elegance, durability, and everyday luxury without breaking the bank.

    Your story and style are at the heart of everything we do. Every piece is crafted to be uniquely yours, with customised sizing, original designs, and personal attention to ensure a perfect fit and a truly meaningful experience.

     

    From expert repairs to thoughtful guidance, our specialist team provides everything you need to make confident, informed choices. When it comes to jewellery, trust only the experts because you deserve nothing less than excellence.”

    Why Choose Boujee Bae ?

    At Boujee Bae, we believe in delivering quality that stands the test of time — without breaking the bank. Your story and your style matter, and we’re here to make each piece uniquely yours. As a handcrafted jewelry brand, we’re committed to providing premium products with personalized service for everyone.

    We offer customized sizings, unique designs, and full personal attention to ensure a perfect fit and a meaningful experience. From repairs to expert guidance, we provide everything you need to make confident, informed choices. When it comes to jewelry, trust only the best — because you deserve nothing less.

    WHAT OUR CLIENTS HAVE TO SAY ?

    "Absolutely in love with my permanent bracelet! It’s delicate, elegant, and holds so much meaning. The process was quick and professional, and I haven’t taken it off since!"

     Thasmeeha

    "The quality is unreal — it’s been months and my chain still looks as stunning as day one. I loved the custom fit and how comfortable it feels. It’s not just jewelry, it’s a memory made permanent."

     Zee

    "Such a beautiful way to mark a special moment. I got matching anklets with my sister, and it feels like we’re always connected no matter where we are. Thank you for making it so personal!"

     Shantal

    WHAT OUR CLIENTS HAVE TO SAY ?

    "Absolutely in love with my permanent bracelet! It’s delicate, elegant, and holds so much meaning. The process was quick and professional, and I haven’t taken it off since!"

     Thasmeeha

    "The quality is unreal — it’s been months and my chain still looks as stunning as day one. I loved the custom fit and how comfortable it feels. It’s not just jewelry, it’s a memory made permanent."

     Zee

    "Such a beautiful way to mark a special moment. I got matching anklets with my sister, and it feels like we’re always connected no matter where we are. Thank you for making it so personal!"

     Shantal

    “Each piece is a chapter in your story.”

    Join our Instagram

    Our permanent jewelry offers exceptional quality, timeless elegance, and effortless personalization — all expertly crafted to celebrate your unique story and style. Designed to be worn every day, these pieces are made to last a lifetime. With a seamless, clasp-free design, each piece becomes a symbol of strength, connection, and individuality, whether chosen to mark a milestone, honor a relationship, or simply express your personal style. Permanent jewelry is more than just an accessory — it’s a lasting keepsake that grows with you, blending effortlessly into your life while carrying meaning that is as enduring as the piece itself

    instagram.com/boujeebaeonline

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